How To Successfully Launch Your Business Blog

The launch of a new blog is always an exciting time but also full of last-minute second thoughts. After fixing the whole thing, the first question that comes to mind is: “ Am I going to forget something? “.
In this article I will show you a checklist to check before putting your creation online.

PREPARE YOUR FIRST ITEMS IN ADVANCE
Have you already created 8-10 articles ready to be published immediately?

A blog without content is as attractive as an empty restaurant on Saturday nights . Inserting a dozen articles at launch will reassure your readers that, albeit new, your blog already has a “historical” one with several interesting contents that you can read and assimilate.

PLAN AN EDITORIAL CALENDAR

Have you thought about a list of contents to be treated in the next 2 months?

Your company can’t afford to start a blog and leave it shortly thereafter. Having clear publication times and consistency in the topics covered is essential for the success of the blog in the medium to long term.

Predicting what you will write in advance will save you precious time (you will not have to work hard to find new ideas …) and will provide you with a better overview of the issues to be covered.

ASSIGN ROLES

Who is responsible for writing, proofreading and publishing articles?

If your company is moderately structured, you will have to clearly indicate “who does what” . Take the editorial calendar created in the previous point and assign an author for each post . In addition, set specific deadlines for the delivery of the final draft of each article.

If, on the other hand, yours is a small company, don’t be discouraged. Even short articles may be sufficient, but it is necessary that they provide real added value for readers .

Don’t forget the videos : if you find it easier to talk than to write, take the opportunity to take advantage of them. A case study is that of Blendtec and its viral campaign “ Will it Blend? “: I advise you to read it and to draw inspiration from it.

Strategic Tips For Small Businesses

Today I propose a small digression from the “usual” web marketing theme to talk about strategic planning for SMEs. Enjoy the reading!

Running a small company involves considerable efforts. The entrepreneur who ventures into creating a new business can make several mistakes. It is perfectly normal and part of the game.
Mistakes are part of every learning process but, if they occur at the wrong time, they can also undermine a company’s survival .

Precisely for this reason it is important to identify, from the point of view of marketing and strategic management , what should always be planned.

DEFINE A CLEAR MISSION AND VISION

Each organization must first define ” why it exists ” and what it wants to achieve in the medium to long term.

It doesn’t matter if it’s a small restaurant, a trendy boutique or a manufacturer of screws and bolts: every company should spend time to give a unique direction of its business. This will be useful for internal decision-making processes and, consequently, for employee performance.