The launch of a new blog is always an exciting time but also full of last-minute second thoughts. After fixing the whole thing, the first question that comes to mind is: “ Am I going to forget something? “.
In this article I will show you a checklist to check before putting your creation online.
PREPARE YOUR FIRST ITEMS IN ADVANCE
Have you already created 8-10 articles ready to be published immediately?
A blog without content is as attractive as an empty restaurant on Saturday nights . Inserting a dozen articles at launch will reassure your readers that, albeit new, your blog already has a “historical” one with several interesting contents that you can read and assimilate.
PLAN AN EDITORIAL CALENDAR
Have you thought about a list of contents to be treated in the next 2 months?
Your company can’t afford to start a blog and leave it shortly thereafter. Having clear publication times and consistency in the topics covered is essential for the success of the blog in the medium to long term.
Predicting what you will write in advance will save you precious time (you will not have to work hard to find new ideas …) and will provide you with a better overview of the issues to be covered.
Who is responsible for writing, proofreading and publishing articles?
If your company is moderately structured, you will have to clearly indicate “who does what” . Take the editorial calendar created in the previous point and assign an author for each post . In addition, set specific deadlines for the delivery of the final draft of each article.
If, on the other hand, yours is a small company, don’t be discouraged. Even short articles may be sufficient, but it is necessary that they provide real added value for readers .
Don’t forget the videos : if you find it easier to talk than to write, take the opportunity to take advantage of them. A case study is that of Blendtec and its viral campaign “ Will it Blend? “: I advise you to read it and to draw inspiration from it.