Today I propose a small digression from the “usual” web marketing theme to talk about strategic planning for SMEs. Enjoy the reading!
Running a small company involves considerable efforts. The entrepreneur who ventures into creating a new business can make several mistakes. It is perfectly normal and part of the game.
Mistakes are part of every learning process but, if they occur at the wrong time, they can also undermine a company’s survival .
Precisely for this reason it is important to identify, from the point of view of marketing and strategic management , what should always be planned.
DEFINE A CLEAR MISSION AND VISION
Each organization must first define ” why it exists ” and what it wants to achieve in the medium to long term.
It doesn’t matter if it’s a small restaurant, a trendy boutique or a manufacturer of screws and bolts: every company should spend time to give a unique direction of its business. This will be useful for internal decision-making processes and, consequently, for employee performance.